Wednesday 10 February 2010

Let Co:Lab help turn your spare cash into trash

After the dramatic set backs from our first print session last night, Co:Lab had a more relaxing print session tonight, continuing with the second Co:Lab project, Adverts. With 500w bulbs for our lamps, of course.

In the set timescale of one flexible week, each Co:Lab member was to create a two colour advert with the freedom to advertise absolutely anything we wanted.

We got quickly set to print the second of the set, Jono's reply to the brief - "Ad Revamps":
The concept was to take existing adverts and classifieds found in newspapers/shop windows/signs, which are selling second hand goods, and redesign them.

Jono discovered a few ads he felt fit the bill, such as one selling a "Geto Blaster" (spelling as original ad) also a car costing only "15£" (again direct quote from original ad) but quickly got inspired with an advert for a "Gas Cooker" with "Four Hobs", which became the final print. With extra time from the early burst of inspiration Jono decided to take on the other two ads as well, with scope for an ongoing ad revamp project. (Geto Blaster + Car below - Digital versions)


The printing of Jono's final advert went relatively without a hitch, taking on board some Co:Lab colour theory learnt from the previous night - namely the orange shown below, which we realised from some of Andrew's test prints.
Co:Lab Ad
Again, we took some time to experiment with some other variants and even learning to not get too excited about mixing colours to forget to dry screen before printing.
Co:Lab Ad
Co:Lab Ad
And finally a one off - a possible colour choice for a scary Co:Lab project coming soon.
Co:Lab Ad test
And after that, another screen coated and ready for Beto's tasty submission tomorrow!

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